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NBC and Outside.in match EveryBlock and NYTimes partnership

January 29th, 2009Posted by in Online Journalism

It’s all about microlocal/ultralocal/hyperlocal news – or whatever you want to call it – this week with a political news partnership for the New York Times and street-by-street news service EveryBlock.

The two sites have formed a data partnership, with info from the Times’ Represent catalogue of local elected representatives feed into EB’s mapped, postcode-searchable New York site.

Local news aggregation service outside.in has signed a similar deal with NBC ‘s local media network and built 650 ‘neighbourhood news pages’ as part of NBC’s ‘Local Only’ sites.

The pages, which cover nine cities, will feature news and ‘conversation’ (for this read blogs, Twitter and other social media buzz around a topic) aggregated by neighbourhood, a press release said.

A blog post on outside.in explains the benefits of the deal:

The beauty of these Neighborhood News Pages is that they really serve all of the key audiences:

  • Consumers get more personalized and targeted news. What’s happening down the street from them.
  • Advertisers can target their buys to a more specific audience that’s not just IP targeted, but actually engaged in content withing specific geographic boundaries; and
  • NBC gets high quality hyperlocal editorial pages that cost a fraction of what it costs to build a ‘traditional’ editorial page and they actually are a great fit for Consumers and Advertisers

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