IHT: Italian newspapers in online advertising alliance
January 15th, 2009Posted by Laura Oliver in Advertising, Editors' pick
RCS MediaGroup and Gruppo Editoriale l’Espresso will form an online ad consortium, the Premium Publisher Network, co-ordinating ‘performance-related advertising’ (e.g. charges based on traffic stats) for the groups.
Tags: Europe, Gruppo Editoriale l'Espresso, Gruppo Editoriale l'Espresso SpA, Italy, online ad consortium, online advertising, online advertising alliance, RCS MediaGroup, RCS Mediagroup SpA
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