Newsosaur: Local online advertising’s fatal flaws
January 7th, 2009Posted by Laura Oliver in Advertising, Editors' pick
Dave Chase, founder of Microsoft’s Sidewalk.com, points out the ‘five fatal flaws’ in local online ad sales, including a revenue side of the operation which does not match the innovation happening in ad production and funding.
Tags: Dave Chase, founder, local online ad sales, microsoft, Microsoft Corporation, online advertising
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