The Washington Post has teamed up with Apture to add embedded links into its news articles. Washington Post articles, video content and Google maps will be linked to using the technology, which, according to a press release, requires only a single line of code to make the links appear.
Information from WaPo’s Congressional Votes Database will be linked to congress and senate members’ names when they appear in articles, as part of the new design.
WaPo content will now be available to other media and political sites that sign up to Apture. Articles already allow readers to view who’s linking to that content in the blogosphere.
Apture’s technology has previously been used by BBC News as part of its inline links trial and its use by WaPo follows the launch of the New York Times’ link aggregation service TimesExtra last week.