The BBC is running a new campaign advertising its mobile news website. Videos of the ads can be viewed on the BBC The Editors blog, where editor of BBC News website, Steve Herrmann, explains there’s research being done into BBC News users’ news consumption habits.

According to the study, BBC News consumers have a ‘news ecosystem’ constructed from a range of different media. Mobile is a growing part of this ecosystem and is currently predominantly used to access news headlines, major news stories and areas of specific interest.

The BBC’s mobile services overall currently have 3.2 million users a month, according to M:Metrics – a 26 per cent rise between September 2007 and September 2008.