SoE08: Mail Online’s Martin Clarke on newspaper web metrics
November 10th, 2008Posted by Laura Oliver in Events, Traffic
Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics:
Tags: editorial director, Journalism.co.uk, Mail Online, Martin Clarke, newspaper web metrics, Society of Editors, web metrics
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November 11th, 2008 at 2:10 pm
[...] Audio: SoE08: Mail Online’s Martin Clarke on newspaper web metrics | Journalism.co.uk Editors'… Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics. (tags: newspapers metrics) [...]