WAN Amsterdam: Little known fact?… Guardian special advisor@Digital Revenue Goldmine
Caroline Little, this year’s keynote speaker at the World Association of Newspapers (WAN) Digital Revenue Goldmine event, used her experiences at the Washington Post and Guardian to talk about the future of the web for newspapers.
Most delegates had probably heard the sentiments of Little’s speech before, unless they’ve been living on another media planet for the past five years, but were eager to ask how she had implemented changes at her two workplaces.
What was her budget? How would she have coped without the strength of brand? How to manage economically while making the changes?
Little did not really give concrete examples and afterwards she told me it was perhaps too early in the day to talk specifics – she’s only been in the role at the Guardian since August. I’ll be sure to follow up with her in a few months time… The news report on her speech can be read here.
Similar posts:
- Editor&Publisher: Michael Wolff – “Newspapers not only will go away but they should go away”
- Behavioural ads form of ‘free speech’, says Newspaper Association of America
- #Tip of the day from Journalism.co.uk – how to negotiate freelance pay
- A wee exit roll call for Scottish journalists
- #WANIndia2009: Les Hinton tells newspapers – ‘Beware geeks bearing gifts’
