Caroline Little, this year’s keynote speaker at the World Association of Newspapers (WAN) Digital Revenue Goldmine event, used her experiences at the Washington Post and Guardian to talk about the future of the web for newspapers.
Most delegates had probably heard the sentiments of Little’s speech before, unless they’ve been living on another media planet for the past five years, but were eager to ask how she had implemented changes at her two workplaces.
What was her budget? How would she have coped without the strength of brand? How to manage economically while making the changes?
Little did not really give concrete examples and afterwards she told me it was perhaps too early in the day to talk specifics – she’s only been in the role at the Guardian since August. I’ll be sure to follow up with her in a few months time… The news report on her speech can be read here.
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