Comments on: LinkedIn Europe managing director talks about forming new publishing partnerships http://blogs.journalism.co.uk/2008/09/24/linkedin-europe-managing-director-talks-about-forming-new-publishing-partnerships/ Online journalism news Thu, 24 May 2012 14:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian Hendry http://blogs.journalism.co.uk/2008/09/24/linkedin-europe-managing-director-talks-about-forming-new-publishing-partnerships/comment-page-1/#comment-6844 Ian Hendry Thu, 25 Sep 2008 09:17:26 +0000 http://blogs.journalism.co.uk/editors/?p=3141#comment-6844 But most publications have a website with some community elements already, do they not? It is not often you come across a news site these days that doesn't encourage comment from readers, just like I am doing now. The more LinkedIn develops, the more it seems to be appealing to contacts within the largest enterprises (company pages with stock and news updates) who already have large networks and distancing itself from the SMB market. Small business owners have entirely different needs: they aren't interested in reconnecting with former staff, but ARE interested in real tools to broker valuable NEW relationships that might/will bring business. While LinkedIn advises you don't connect with people you don't know, it remains irrelevant to many business people. Ian Hendry WeCanDo.BIZ http://www.wecando.biz But most publications have a website with some community elements already, do they not? It is not often you come across a news site these days that doesn’t encourage comment from readers, just like I am doing now.

The more LinkedIn develops, the more it seems to be appealing to contacts within the largest enterprises (company pages with stock and news updates) who already have large networks and distancing itself from the SMB market. Small business owners have entirely different needs: they aren’t interested in reconnecting with former staff, but ARE interested in real tools to broker valuable NEW relationships that might/will bring business. While LinkedIn advises you don’t connect with people you don’t know, it remains irrelevant to many business people.

Ian Hendry
WeCanDo.BIZ
http://www.wecando.biz

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