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Makeover for the Telegraph business pages

September 23rd, 2008Posted by in Online Journalism

Today sees the launch of the all-new Telegraph.co.uk Finance – a merger of their business and personal finance sections into one channel.

The new format is the result of their new digital publishing and content management system, Escenic. A release from the Telegraph said that Escenic has allowed ‘easier navigation, improved accessibility and allows for contextually relevant data to be embedded in articles and throughout the channel.’

The new finance channel includes:

  • Edmund Conway’s ‘Economic Pulse’ blog
  • Two new platforms for funds and shares, where users can make their own portfolio

The channel is available on their mobile portal, out last month. The group has also developed a new widget for social bookmarking, a financial iPhone application, and a ‘Questor’ tool, which gives share and market tips.

Paul Farrow, digital personal finance editor, Telegraph.co.uk, said in the release: “Financial news has never mattered more. We wanted to strengthen our business coverage by looking at the reasons behind financial developments but also at how they directly affect the consumer.”

The changes are a continuation of their re-design process, started in July, which saw a new look for the news, sport and travel sections.

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