FT.com recruits Bono and Jeffrey Sachs as bloggers
U2 frontman Bono and development economist Jeffrey Sachs are teaming up with FT.com in a bid to form the world’s ultimate rock group to blog their way through the United Nations’ Millennium Development Goals summit, which starts in New York on Thursday.
Sachs, who is director of the Earth Institute at Columbia University, and Bono will post ‘development diaries’ throughout the event, a release from the paper explains.
Coverage was kicked off with a Q&A with Bono, who, it seems, is taking his duties pretty seriously:
AB [Andrew Beattie, FT trade editor]:What are the two or three goals you want to achieve this week?
Bono: 1. Blogging for the FT, being your roving reporter in the canyons of Manhattan. While the world upends on Wall Street, I’ll be mostly midtown at the UN and the Clinton Global Initiative talking about the resilience of the world’s poor while the world’s rich find out how fragile life can be.
Or then again…
AB: What exactly happens in the meetings you have with these world leaders?
Bono: Judo in a suit.
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September 24th, 2008 at 3:17 pm
Thank goodness leaders like Paul Hewson and Jeffery Sachs are there to promote connectedness. Maybe fly, into New York, into the foyers of the UN, a dozen of our brothers and sisters from around the world that are suffering, to back their message up and give them support and strength as they play judo. This disconnectedness will cease as the folks who believe in “yes” are growing and we will eventually overcome the ones who say “no”. We will all come together as one.
PS: If the new album is anything like Jeffery’s latest book… then I can’t wait.
September 24th, 2008 at 3:34 pm
[...] FT.com recruits Bono and Jeffrey Sachs as bloggers [...]