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AP offers digital analysis to members as papers bypass agency content

September 11th, 2008Posted by in Newspapers

The Associated Press (AP) is to give its newspaper partners access to reports on digital trends in the industry, in an arrangement with research firm Outsell Inc.

A release from the AP said the free service will help newspapers to understand online developments, such as web traffic measurement and online advertising issues.

Reports will be sent out quarterly and are free to AP member papers as part of the agency’s new Innovation Toolkit service.

In recent weeks a host of US newspapers have served notice on their membership with the AP, as the Editors Weblog reports, most responding to recent changes in pricing by the agency.

Some papers have grouped together to bypass AP content, while according to BuzzMachine.com, New Jersey’s Star-Ledger published an entirely AP-free edition yesterday.

A comment from Paul Colford, from the AP’s corporate communications department, on the BuzzMachine post said:

“We understand that The Star-Ledger and the media industry as a whole are facing difficult financial challenges and that in this environment many newspapers are experimenting with news priorities and with their presentation of news. The Associated Press has been working with all members of the cooperative, including The Star-Ledger, to determine their needs and to ensure that the AP news report retains its value to them and their readers. Member Choice, the content and pricing initiative rolled out this summer, was in fact developed as a response to member requests for simpler content and pricing options.”

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