Editors Weblog: US mobile news market ready for ‘mass consumption’, says NYTimes
August 18th, 2008Posted by Laura Oliver in Editors' pick, Mobile, Online Journalism
Robert Samuels, director of mobile products, mobile web, messaging, games and alternative platforms at The New York Times, is predicting a move from traffic from high-end devices to mass consumption of mobile news sites.
The Times will target local consumers, with restaurant and weather listings, and make the most of text message alerts directing people to its mobile site.
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