Crain’s signs up more than 4,000 to daily news alert
July 14th, 2008Posted by Laura Oliver in Online Journalism
Business title Crain’s Manchester Business now has 4,169 subscribers to its daily news alert service, according to a press release.
The service’s success has been brought about by word-of-mouth and promotion through the website and newspaper alone.
The alerts, says publisher Arthur Porter, are just one element of the Crain’s breaking news strategy:
“Crain’s is all about breaking news and providing valuable information that can help companies grow their business. We are not just a weekly paper. We are a constantly updated news and information source and want to be the first place people read or hear about a local business story, be it in print or online.”
Tags: Arthur Porter
