South Wales Argus’ ‘name and shame’ audio campaign
June 12th, 2008Posted by Laura Oliver in Newspapers
The South Wales Argus has added an innovative multimedia element to their campaign against hoax callers to the fire service.
The paper has added audio clips of hoax calls to their campaign page in the hope readers will identify the culprits.
“The campaign will feature particularly nasty or persistent callers that continually blight the life and death work done by firefighters,” says the Argus, which has selected seven calls so far.
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