New look for IPC’s Look magazine
June 3rd, 2008Posted by Laura Oliver in Magazines
IPC Media has launched a website for its fashion title Look – its first magazine site designed out of house.
The new site, launched last week, offers fashion and beauty news alongside an online shopping facility.
The design will aim to capitalise on the 77 per cent of the magazine’s readers, which research suggested, access the web every day, a press release from the publisher said.
The site will be headed by online editor Jayne Cherrington-Cook, who has previously worked with Yahoo and AOL.
Tags: AOL, IPC Media, Jayne Cherrington-Cook, launch, magazine site, online editor, online shopping facility, Yahoo
June 4th, 2008 at 2:19 am
[...] Laura Oliver added an interesting post on New look for IPCâ