WAN 2008: Sweden claims highest share of advertising spend online
June 2nd, 2008Posted by John Thompson in Advertising, Newspapers
According to Tomas Brunegård, chairman of the Swedish Newspaper Publishers Association, Sweden is enjoying an online advertising market of 15 per cent of overall spend – the “highest percentage in the world” (do you know better?)
Despite its small population, Sweden has a healthy and innovative news publishing industry, online and in print. Hear more from Tomas in his speech during the opening ceremony of the 61st World Newspaper Congress in Gothenberg, Sweden today:
Tags: chairman, Congress, Europe, Gothenberg, online advertising market, Sweden, Swedish Newspaper Publishers Association, Tomas Brunegård, WAN, WAN 2008
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June 2nd, 2008 at 2:05 pm
[...] JeGX wrote an interesting post today onHere’s a quick excerptAccording to Tomas Brunegård, chairman of the Swedish Newspaper Publishers Association, Sweden is enjoying an online advertising market of 15 per cent of overall spend – the “highest percentage in the world” (do you know better?) … [...]