Brand Republic: Mirror to merge print and online ad sales teams
April 8th, 2008Posted by Oliver Luft in Advertising, Editors' pick, Newspapers
Mirror Group Newspapers is planning to restructure its ad-sales team by merging print and online divisions.
The move would reflect similar mergers at other national newspapers. News Group and Telegraph Media Group has each set up cross-media groups for their titles.
According to Brand Republic, The Mirror initiative is being led by David Emin, director of advertising at the group, and Paul Head, head of digital.
The merge is expected to take place in June.
Tags: and Paul Head, cross-media groups, David Emin, director of advertising at the group, head, News Group, online ad sales, online divisions, Paul Head, Telegraph Media Group
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