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Thisismoney.co.uk claims record readership

April 2nd, 2008Posted by in Journalism, Online Journalism, Traffic

image of this is money website


Associated Newspaper’s financial news website This is Money is claiming to have hit a record readership last month.

Quoting internal traffic data, staff claim that nearly 1.2 million people used the site in March 2008, clicking on more than nine million pages.

Staff said the unique user figure (1,166,561) represents a 30 per cent year-on-year traffic rise and a month-on-month increase of nearly 20 per cent – with February see 978,000 visitors.

Andrew Oxlade, editor, told Journalism.co.uk: “The March to April period is crucial to financial websites as millions of savers make decisions about Isas before the end of the annual deadline on 5 April.

“We’re also seeing a surge of interest from people concerned about the health of banks and the safety of their savings. Borrowers are also worried about their ability to find a new mortgage deal and are hunting around for views on whether the value of their home will fall this year.”

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