FT Digital Media conference: BBC iPlayer stats
February 26th, 2008Posted by Laura Oliver in Broadcasting
According to Ashley Highfield, director of Future Media and Technology at the BBC, the results are looking good for the iPlayer, the BBC’s on demand television service.
Here are the current audience figures Highfield gave delegates at yesterday’s FT Digital Media and Broadcasting conference:
- 1.3 million weekly audience
- 660,000 viewers last Sunday
- the top 50 most popular programmes account for less than 50 per cent of viewings
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