The doors aren’t completely open: only the top contributors to the site – those that have earned a five-star rating for their body of work – will be able to apply for membership. However, reaching out to new kinds of media is a big gesture for an established, traditional journalism institution.
Helium’s ratings system will allow the NPC to effectively take on only the most ‘professional’ of the site’s citizen contributors. This could have a two-way impact, as Mark Ranalli, president and CEO of Helium, suggests in a release: “With their [the NPC's] involvement, we believe we can elevate the stature, awareness and quality of citizen journalism.”
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